I remember as a college student in the late nineties my roommate had a homework assignment to send an email to his computer lab partner. Not an email about classwork… just a simple “hi” message he had to print in order to prove he actually emailed someone!
It took me even longer to follow the trend and open my first Hotmail account. So as much as I’d like to say I was an internet pioneer…the truth is I was late to the party. In fact, the only reason I got an email address was because my fantasy football commissioner needed a new way to track roster changes!
Even though I wasn’t what you would call an “early adopter” of the internet, it certainly has changed my life over the past several years. Sometime around 2005, I began buying domain names with the hopes of selling them for a profit. That venture never produced much in terms of profit, but it did open my eyes to another opportunity – affiliate marketing.
Here I had all these domains making pennies per day from domain parking and my peers were making thousands of dollars a day with simple websites. I read on domain forums that guys were developing their domains into websites that promoted affiliate products. I made my first affiliate sale in 2006. From there I spent the next six years developing SEO strategies to drive traffic to promotional offers.
Like everyone else, I experienced many highs and lows as new challenges and competition entered the game. In the end though, the good days far outweighed the bad. It’s my addiction to the highs that has always kept me pushing past the challenges and tackling new frontiers with internet marketing.
I started doing SEO client work in 2011 as I realized there were bigger wins to be had outside of my solo entrepreneur efforts. It didn’t take long for my client base to expanded to include much larger companies and brands. In 2012 I made the decision to consolidate my solo ventures and focus on the more lucrative corporate clients.
In 2013 my wife and I welcomed Landon, our third child, into the family. It was at this point I realized that I needed to aim for higher goals with my internet skills. The freelance work and side ventures were great, but I wanted to provide more stability for my family. I took a chance and accepted a mid-level SEO role with Sunglass Hut. Betting on myself paid off, and about a year later I was promoted to performance marketing manager, overseeing SEO, paid search, affiliate marketing and more.
In 2016, I joined Pro Football Focus as Director of Marketing. Here I am charged with growing PFF’s digital reach from practically non-existent, to rapid growth in both subscribers and revenue. It is a big challenge from both an infrastructure and market perspective, but we’ve already begun seeing the fruits of our efforts.
The future continues to be very bright, not only for me, but for the entire internet marketing community. It’s funny to say, but I’m thankful for the life the internet has provided me. The exciting part is that the journey has only begun.
Wishing You Success,